Vantage Point Web Design builds websites and local SEO for flooring retailers and installers, built so a showroom visit in March can still be traced back to whatever produced it when the job finally closes in June.
Nobody picks a floor on the first visit. They browse, they take samples home, they think about it, and they come back weeks later. By the time the sale closes, most systems have long since lost whatever brought them in, so the advertising that started it gets no credit at all.
People search by material and by room long before they search by brand. Carpet, hardwood, luxury vinyl, tile and natural stone each deserve their own page, and each one should be able to tell you whether it produced a measure appointment.
Flooring has one of the longest gaps between the first click and the signed order of any trade. Without something carrying the source through that gap, the spring advertising looks like it did nothing and the summer revenue looks like it appeared out of nowhere.
The campaign that produced the first enquiry stays attached to the job when it closes months later, instead of expiring quietly in between.
Someone who walked in after finding you online never filled in a form. If nobody asks and nobody records it, that visit is filed as no source.
Sample boards that went home and never came back, and measures that were quoted and never chased. In flooring these are large numbers.
This is what the collection layer does, and what the audit measures once it is running.
Yes. We can load your real product library with filters for material, colour and collection, so people can shop the way they actually browse rather than scrolling one long page.
Yes, and you should. Room photography converts far better than swatches. We use your own installation photos wherever you have them.
It matters more, not less. Most people decide which showroom to visit before they get in the car, and right now you almost certainly cannot tell which ones did.
Website rebuilds start at $1,500. A data audit of the records you already have is $1,500 to $3,000, and ongoing upkeep is $799 to $1,500 a month. Every price is published on the site.
No logins and no access to your accounts. Send your customer list and your quotes, and we will tell you the three biggest things in it at no charge. If the numbers are not worth anything, we stop there.
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